AI/ML
What is Pomelli by Google Labs, and How Can You Use It for Business?
Feb 24, 2026
Marketing a business in 2025 is no longer just about having a good product; it's about showing up consistently, visually, and compellingly across every digital platform your customers use. For small and medium-sized businesses (SMBs), this is often easier said than done. Hiring designers, copywriters, and social media managers can be costly. Even DIY tools demand time, skill, and creative energy that most business owners simply don't have.
Pomelli by Google Labs is a powerful free digital marketing tool that’s changing the way that entrepreneurs and small business owners do their marketing, even if they aren’t aware of it. It doesn’t matter if you own a local bakery, an e-commerce jewelry store, or a yoga studio; Zapier was built to do all of your heavy lifting when it comes to marketing. In this article, we will look at what Zapier is, how it works, and how you can start using it in your business today!
Pomelli Google Labs is an experimental AI-driven marketing platform created through the collaboration of both Google Labs and Google DeepMind as a way to help small businesses overcome some of their biggest issues with producing content. It was first released to the public on October 28, 2025, and is continuing to add features and improve functionality regularly.
The main function that Pomelli provides is to help small businesses that have very limited budgets and personnel be able to develop and distribute marketing material that is of high quality, consistent across multiple channels, and in line with the business's brand.
In order to provide assistance to small businesses, Google Labs Pomelli builds what is referred to as a "Business DNA" profile based on the business's website content. Once a user has entered their website URL into the Pomelli app, the AI conducts an analysis of the entire site, including typed text, images, colours used, and fonts, and then creates an overall business profile for the business based on the collected content. Then all of the marketing content that Pomelli produces for a business uses this DNA as a foundation so that it feels authentic to the business rather than a generic marketing piece.
Since its launch, Google Labs Pomelli has added several features:
Currently, Pomelli by Google Labs is available for free in the United States, Canada, Australia, and New Zealand, with broader availability expected in 2026.
Getting started with Google Labs Pomelli is refreshingly simple. Here's how it works in practice:
Step 1: Enter Your Website URL. Navigate to labs.google.com/pomelli and input your business website address. Click "Continue" and let Pomelli do its thing. The initial analysis can take up to eight minutes, but it's a one-time setup.
Step 2: Review Your Business DNA After finishing the scan, Pomelli will show you your Business DNA, which represents who your brand is, including its tone of voice, color palette, typography, and imagery overall. You will be able to review any edits made to the profile and add anything else specifically about your business before generating content.
Step 3: Generate Campaign Ideas. To start using Pomelli, go to the Home screen and enter a basic prompt (e.g., "Promote my new product launch" or "Campaign holiday sales for my boutique"), then tap on Generate. Pomelli will provide you with several new business campaign concepts based on your Business DNA, which can be customized and downloaded immediately.
Step 4: Create Professional Product Photos. Use the Photoshoot feature to upload an image of a product (does not need to be a professionally taken photo). Pomelli will automatically apply your Brand's aesthetic to create high-resolution printed photos of your products in Studio, Floating, Lifestyle, and more fashion.
Alternatively, you can link to a product URL instead of uploading a photo.
Step 5: Animate and Share With Pomelli. Animate: You can create a short-form video from any static campaign asset in a single click. You will be able to download all your assets and upload them directly to your social network (note: Pomelli does not auto-publish at this time, so all assets will be ready for download).
1. Massive Time Savings: What would normally take hours of back-and-forth with a designer or copywriter now takes minutes. Businesses report cutting first-draft creation time by up to 50% using Pomelli.
2. Brand Consistency Without a Brand Team One of the most underestimated challenges for SMBs is staying visually consistent across all platforms. Pomelli Google Labs solves this automatically through Business DNA; every output is aligned with your established brand identity.
3. Professional Visuals at Zero Cost The Photoshoot feature is particularly valuable for product-based businesses. Studio photography is expensive. With Google Labs Pomelli, a single smartphone photo of your product can be transformed into a polished, professional image at no cost.
4. Accessible to Non-Marketers Pomelli requires no design skills, no marketing expertise, and no learning curve. If you can type a sentence, you can create a campaign. This democratizes high-quality marketing for business owners who wear multiple hats.
5. It Grows With Your Business. As you use the tool more and refine your Business DNA, the outputs become increasingly accurate and on-brand. It's a system that learns and improves with use.
Pomelli is a Google Labs product that introduces a revolutionary type of digital marketing for small-to-medium-sized businesses (SMB). Combining the power of Google DeepMind’s artificial intelligence technology with practical marketing tools that include campaign generation tools, AI photo shoots, and video animation, Pomelli provides real value to SMBs for free during its beta phase.
For SMBs that have struggled to keep pace with the growing content demands of contemporary digital marketers, Pomelli by Google Labs will eliminate the barriers of budget, skill, and time when developing high-quality digital content. Pomelli by Google Labs can help SMBs, whether they are just starting or looking to advance their current digital marketing capabilities. This is an ideal opportunity for all SMBs to explore how Pomelli by Google Labs can benefit their brand.
If you're inspired by what AI tools like Pomelli can do and want to develop a custom solution for your own brand, Vasundhara Infotech is here to make it happen; we build technology that works for your business. Contact Vasundhara Infotech today and let's bring your idea to life!
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